Smooth Radio
Insight > Case Studies
Global Radio believes in the importance of researching the effectiveness of any campaign. With this in mind we can manage a research project for your campaign utilising an independent research company.
In general they are composed of single or double stage interviewing within the brand's target audience, split by listeners / non listeners. They usually comprise around 200 listener respondents to 100 non-listeners. Questionnaires include brand and advertising awareness, as well as specific communication elements of the campaign, to meet client needs questionnaire content is very flexible.
Tracking research is also available for longer campaigns.
Contact information
Amanda Gray
Email: amanda.gray@thisisglobal.com
Below are selections of brand led case studies available to download:
Smooth listeners were more inclined to say that they had used the Comet website comet.co.uk in the past, and were also more inclined to say that they would use it in the future. Propensity to purchase was also high among listeners…