LBC Stations > LBC 97.3 One word sums up LBC: ‘conversation’. LBC 97.3 FM is ‘London’s Biggest Conversation’ - big personalities in relevant and entertaining conversation with London.

Often fun, always interesting, and always remembered. LBC 97.3 FM is talk rather than ‘speech’. Remember what you spoke about last time you gathered with friends for a social occasion? The scope of that conversation will likely be reflected today on LBC 97.3 FM.

The format allows for the energy and interactivity of a twenty four hour breakfast show, delivering one of London’s most loyal and unique commercial radio audiences. Listeners choose LBC principally to satisfy emotional and social needs as well as functional demands (news, travel etc).

Without the intrusion of music, LBC 97.3 FM comprises only the elements of radio for which the medium is famed. At a time when attention to media can be low, LBC 97.3 FM offers a compelling platform with unlimited flexibility for programming and advertising alike. This is the original ‘user-generated content’ vehicle, with a high proportion of listeners taking part and generating the entertainment they consume.
In recent research, conducted by Sparkler, the LBC audience was seen as ‘highly sociable individuals’ with ‘lives full of conversation’. These really are the people to promulgate messages: 90% of those surveyed ‘regularly discussed the things they hear on LBC’. The power of the format is echoed in high on-line visits and impressive podcasting figures, by comparison to leading music stations.

Our range of diverse presenters features some of the greatest communicators in UK radio including award-winning Nick Ferrari.

Top Line RAJAR figures Q1/08 *New RAJAR specification introduced in Q2 2007. Please use caution when comparing data across this period
  • Reach 701,000
  • Total Hours 9,893,000
  • Average Hours 14.1

    To listen to LBC 97.3 FM online now, click here

    You can also check out the LBC 97.3 FM consumer website at www.lbc973.co.uk
    Tonight as the most eagerly anticipated London Mayoral result for years is announced, hear it LIVE on LBC 97.3
    02-May-2008
    Click here and listen to the London Mayoral Debate that took place Thursday 10th April on LBC 97.3
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