Heart Insight > RAJAR > Heart Network UK Key Facts

	*New RAJAR specification introduced in Q2 2007. Please use caution when comparing data across this period
	Heart UK now reaches 3.4million listeners every week, this is a 10% increase year on year

Topline RAJAR Figures

All Adults 15+				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	49,806	50,334	50,334
Reach (000s)	3,094	3,350	3,400	+1.5	+9.9
Reach (%)	6.2	6.7	6.8
Total Hours (000s)	23,033	24,279	24,087	-0.8	+4.6
Av. Hours	7.4	7.2	7.1
Market Share (%)	2.2	2.4	2.3

Core Audience (25-44)				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	16,946	17,108	17,108
Reach (000s)	1,598	1,632	1,614	-1.1	+1.0
Reach (%)	9.4	9.5	9.4
Total Hours (000s)	12,901	12,880	12,435	-3.5	-3.6
Av. Hours	8.1	7.9	7.7
Market Share (%)	3.8	3.9	3.7

Audience Profile