Heart Insight > RAJAR > Heart Network ILR Key Facts

	*New RAJAR specification introduced in Q2 2007. Please use caution when comparing data across this period
	Heart ILR increases listeners by 8.1% year on year

Topline RAJAR Figures

All Adults 15+				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	15,926	16,198	16,199
Reach (000s)	2,782	2,991	3,008	+0.6	+8.1
Reach (%)	17.5	18.5	18.6
Total Hours (000s)	21,599	22,593	22,297	-1.3	+3.2
Av. Hours	7.8	7.6	7.4
Market Share (%)	6.5	7.0	6.7

Core Audience (25-44)				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	6,099	6,184	6,188
Reach (000s)	1,457	1,465	1,444	-1.4	-0.9
Reach (%)	23.9	23.7	23.3
Total Hours (000s)	12,198	11,968	11,523	-3.7	-5.5
Av. Hours	8.4	8.2	8.0
Market Share (%)	10.7	10.4	9.9

Audience Profile