Heart Insight > RAJAR > Heart 106 Key Facts

	*New RAJAR specification introduced in Q2 2007. Please use caution when comparing data across this period
	Heart 106 is the leading commercial radio station in the East Midlands

Topline RAJAR Figures

All Adults 15+				Change %
RAJAR Period	Q107	Q407	Q108*	QoQ	YoY
Population (000s)	2,040	2,086	2,086
Reach (000s)	312	317	339	+6.9	+8.7
Reach (%)	15.3	15.2	16.3
Total Hours (000s)	2,235	2,649	2,453	-7.4	+9.8
Av. Hours	7.2	8.4	7.2
Market Share (%)	5.3	6.2	5.5

Core Audience (25-44)				Change %
RAJAR Period	Q107	Q407	Q108*	QoQ	YoY
Population (000s)	679	698	698
Reach (000s)	154	142	142	0.0	-7.8
Reach (%)	22.7	20.3	20.3
Total Hours (000s)	1,181	1,142	1,035	-9.4	-12.4
Av. Hours	7.7	8.0	7.3
Market Share (%)	8.6	8.4	7.3

Audience Profile