Heart Insight > RAJAR > 100.7 Heart fm Key Facts

	*New RAJAR specification introduced in Q2 2007. Please use caution when comparing data across this period
	100.7 Heart FM is the number one commercial station in the West Midlands

Topline RAJAR Figures

All Adults 15+				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	3,485	3,521	3,521
Reach (000s)	787	781	822	+5.2	+4.4
Reach (%)	22.6	22.2	23.3
Total Hours (000s)	7,280	6,421	6,743	+5.0	-7.4
Av. Hours	9.3	8.2	8.2
Market Share (%)	9.5	9.1	9.2

Core Audience (25-44)				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	1,197	1,191	1,195
Reach (000s)	379	325	335	+3.1	-11.6
Reach (%)	31.7	27.3	28.0
Total Hours (000s)	3,686	3,189	3,015	-5.5	-18.2
Av. Hours	9.7	9.8	9.0
Market Share (%)	14.6	13.9	13.1

Audience Profile