Heart
Insight > Case Studies
Global Radio believes in the importance of researching the effectiveness of any campaign. With this in mind we can manage a research project for your campaign utilising an independent research company.
In general they are composed of single or double stage interviewing within the brand's target audience, split by listeners / non listeners. They usually comprise around 200 listener respondents to 100 non-listeners. Questionnaires include brand and advertising awareness, as well as specific communication elements of the campaign, to meet client needs questionnaire content is very flexible.
Tracking research is also available for longer campaigns.
Below are selections of brand led case studies available to download:
bmibaby.com prompted awareness for listeners was 25% more versus non-listeners. Listeners were five times more likely to choose bmibaby.com next time they fly to a UK or European destination and they have a more positive attitude towards the brand…
Post campaign results proved Heart listeners to be almost four times more likely to choose esure when looking for car insurance compared with non-listeners…
Martini Moments increased the likelihood of Heart listeners choosing Martini for their next alcoholic drink and showed a 38% increase in their likelihood of choosing the drink to chill out and relax.
An airtime campaign on Heart 106.2 for Californian raisins increased awareness and made Heart listeners think of them as more than a snack...