Global Radio Plan & Buy > S&P Global Radio has developed a reputation for creating innovative and highly effective promotional campaigns.

Our experienced, award-winning team are here to help give your message greater impact through one, or a combination, of our opportunities. We offer agencies and clients a virtuous circle of marketing opportunities. The balance of live reads, trails, competition rounds, on-line activity and much more are all aimed at optimising the effective use of the radio environment.

Branded content can be developed which plays strongly upon the personal and friendly nature of radio by threading the stations established style and values into a brand’s positioning. This ‘implied endorsement’ has added impact through it’s placement in editorial environments.

Sponsorships and promotion form a trusted and familiar relationship due to the intricate nature of all campaigns which use a range of on-air tools to communicate the messages with impact and cost effectiveness. The opportunity for advertisers to communicate with our brands listeners now extends far beyond on-air presence.

There are numerous ways that we can further enliven campaigns, increase involvement with brands and bring potential customers closer to the point of purchase.

Off-air campaign extensions range from sampling via the Ground Crew, microsites linking our sites and advertisers sites, mobile phone messaging or vouchers, downloadable audio with greater campaign explanation or detail, or even data capture via premium rate telephony and / or the net.

And all of these elements will be integrated into the core campaign theme so that they ‘long together’ seamlessly.

For more details on specific opportunities, click on the brands below:

Heart

Galaxy

LBC

Real

Smooth

To see our latest case studies click here

Contact
John Legg
London Sales Director
0207 465 6324
john.legg@globalradiosales.com