Global Radio
Insight > Case Studies
Global Radio believes in the importance of researching the effectiveness of any campaign. With this in mind we can manage a research project for your campaign utilising an independent research company.
In general they are composed of single or double stage interviewing within the brand's target audience, split by listeners / non listeners. They usually comprise around 200 listener respondents to 100 non-listeners.
Questionnaires include brand and advertising awareness, as well as specific communication elements of the campaign, to meet client needs questionnaire content is very flexible. Tracking research is also available for longer campaigns.
Please click on any option to see the research results
The 5 a Day campaign on Galaxy Network successfully increased awareness of the importance of eating more fruit and veg and 84% of listeners see it as an easy way to eat more healthily
Total awareness of Teletext Holidays grew to 76% among Real Radio listeners. Teletext Holidays also jumped to the second most recalled Holiday Company for advertising…
Smooth listeners were more inclined to say that they had used the Comet website comet.co.uk in the past, and were also more inclined to say that they would use it in the future. Propensity to purchase was also high among listeners…
Schwarzkopf LIVE!’s sponsorship of Club Fresh! on Galaxy Network more than doubled awareness of the brand and it became the second most likely brand to be bought amongst Galaxy listeners…
Post campaign results proved Heart listeners to be almost four times more likely to choose esure when looking for car insurance compared with non-listeners…
An airtime campaign on Heart 106.2 for Californian raisins increased awareness and made Heart listeners think of them as more than a snack…
Martini Moments increased the likelihood of Heart listeners choosing Martini for their next alcoholic drink and showed a 38% increase in their likelihood of choosing the drink to chill out and relax.
bmibaby.com prompted awareness for listeners was 25% more versus non-listeners. Listeners were five times more likely to choose bmibaby.com next time they fly to a UK or European destination and they have a more positive attitude towards the brand…
The Guardian Guide proved to be a real success on Galaxy with an advertorial guide format. Indicators show high awareness of the guide and the guide's activity as well as the likeliness to choose the guide