Global Radio Global Content What is Global Content?

PODCASTING – What it’s all about!
Would you like your own downloadable radio show that talks about your company, its products and services?

If so, Global Content can help you!

We make online audio/visual content which can be streamed on your website or downloaded as a podcast. You have full editorial control of what is said, how it is said and how it is promoted.

Podcasting is an innovative method of communicating business messages, providing customers with useful information and entertainment, rather than explicit advertising. Specially commissioned research indicates consumers are demanding this type of content and will act on it.

As you’ll see from our case studies, Global Content has worked with some of the country’s biggest brands to create podcasts which have directly resulted in increased web traffic and sales. Chanel’s podcasts resulted in more people sampling their products, John Lewis saw sales of HD:TVs rise and Dorothy Perkins saw thousands of extra click-thrus to their online shopping pages.
Click here to go through to the Podcast case studies

Through our Sony award winning production team, Global Content can offer flexibility, creativity and expertise. If you’d like video podcasting or want to use stills images of products, we can integrate them to give your podcast even greater impact.

We can provide LBC/Heart presenters for voiceovers, reporters and guests for your podcasts - whatever you need!

As well as writing and producing your podcasts, we can also host them for you, on a specially designed microsite – meaning you don’t need to worry about anything. We’ll also provide you with regular updates of download statistics to let you know how it’s all going.

Global Content can make mini versions of your podcasts to play out on LBC 97.3FM, promoting downloads of the podcasts.

If you want to communicate directly with your customers - driving sales and promoting your company, then think about including podcasting in your marketing plan. If you’d like to work with people who have extensive experience in the field and who’ve worked with some of the UK’s leading brands, give Global Content a call.
Click here to find Global Content contact details