Galaxy Insight > RAJAR > Galaxy Birmingham Key Facts

	*New RAJAR specification introduced in Q2 2007. Please use caution when comparing data across this period
	Galaxy 102.2 has grown its audience by 57,000 listeners this quarter, beating Radio 1 in reach for the first time within the Galaxy Birmingham TSA

Topline RAJAR Figures

All Adults 15+				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	2,017	2,077	2,077
Reach (000s)	334	339	396	+16.8	+18.6
Reach (%)	16.6	16.3	19.1
Total Hours (000s)	2,724	2,154	2,416	+12.2	-11.3
Av. Hours	8.2	6.4	6.1
Market Share (%)	5.9	5.3	5.7

Core Audience (15-34)				Change %
RAJAR Period	Q107	Q407	Q108	QoQ	YoY
Population (000s)	671	699	699
Reach (000s)	238	235	258	+9.8	+8.4
Reach (%)	35.5	33.6	36.9
Total Hours (000s)	2,094	1,632	1,689	+3.5	-19.3
Av. Hours	8.8	6.9	6.5
Market Share (%)	15.9	14.4	14.2

Audience Profile