Galaxy
Insight > Case Studies
Global Radio believes in the importance of researching the effectiveness of any campaign. With this in mind we can manage a research project for your campaign utilising an independent research company.
In general they are composed of single or double stage interviewing within the brand's target audience, split by listeners / non listeners. They usually comprise around 200 listener respondents to 100 non-listeners. Questionnaires include brand and advertising awareness, as well as specific communication elements of the campaign, to meet client needs questionnaire content is very flexible.
Tracking research is also available for longer campaigns.
Below are selections of brand led case studies available to download:
The 5 a Day campaign on Galaxy Network successfully increased awareness of the importance of eating more fruit and veg and 84% of listeners see it as an easy way to eat more healthily
Schwarzkopf LIVE!’s sponsorship of Club Fresh! on Galaxy Network more than doubled awareness of the brand and it became the second most likely brand to be bought amongst Galaxy listeners…
The Guardian Guide proved to be a real success on Galaxy with an advertorial guide format. Indicators show high awareness of the guide and the guide's activity as well as the likeliness to choose the guide