The Arrow Plan & Buy > Brand Development Team objective

To champion radio as a medium and to look at it in context with other media

To create a long term strategy for the Global Radio business

To increase brand count amongst key categories relevant to our brands

To ensure that our brands are front of mind with key planners and clients in order to positively influence planning decisions at an early stage

To understand and respond to specific client's communication needs, presenting complete communication strategies across a wide variety of platforms

To develop Preferred Partner status for key clients for our radio brands, for mutual benefit

To be consistently proactive, creating new ideas for our brands that
can be beneficial for our clients

The team
A team of eight multi skilled individuals who have been recruited specifically for their cross media insight and experience, including TV, radio, outdoor, magazine, press, sales promotion and communications planning

The opportunities
The team have developed a number of opportunities for clients to access greater insight on a variety of topics:

The London Hub (Information to follow on this soon)

Consumer Panels ( Information to follow on this soon)

The LBC 97.3 / Galaxy Film Club (Information to follow on this soon)

Pre and post campaign research

Listeners surveys offering insight into issues and sectors, including:

- Cosmetics and toiletries
- A Night Out
- Travel
- Retail
- Finance
- Telecoms
- Food and lifestyle

Brand Development contact:
Alison Page
Brand Development Director
0207 470 1027
alison.page@globalradiosales.com